Growth hacking is a buzzword. As soon as somebody says it, the fury of meaning nothing, but signifying everything envelopes any situation you place it in. It’s mysterious and ambiguous, but it really doesn’t have to be.
It’s always been hard for me to figure out this term, and yet it’s been a necessity because I’ve always wanted to work in the field. I think part of what compelled me to get into building and scaling web platforms was the mystery of understanding what growth hacking was about: even the mysterious bits I could get out of it sounded cool. Some sort of marketing meets technology was something I thought would be ideal for me.
So, what I did was take a target list of everywhere I thought growth hackers might be, from mentoring sites, to tech entrepreneur networking sites—most notably FounderDating—to good old LinkedIn. I get familiar with the big names in the field. I reached out to many of them systematically, seeking the same insights: what exactly is growth hacking, how do you go about growth hacking, and how can I go about growth hacking? I then recorded the answers, and compared them, looking for some sort of pattern or formula that defined the concept.
In doing so, I realized that what I was doing embodied what growth hacking was all about. Trying out new stuff, and then measuring whether or not it was more efficient than what I had been doing before is the core of growth hacking. Every one of the answers pointed me to a direction, a direction that I can sum up in one line.
Growth hacking is being creative and trying new stuff, anything, to try to acquire new website users, measuring the effects of each individual outreach on the numbers of new engaged users, then determining whether it’s more efficient than what you were doing before on a monetary and time basis, and if so, piling as many of your resources as you can into those new channels.
To summarize even further: To growth hack, try new stuff, and measure whether or not you’re being more efficient driving users to your webpage in doing that new stuff.
To growth hack, try new stuff, and measure whether or not you’re being more efficient driving users in doing that new stuff.
Next time someone brings up growth hacking, make sure you share, and send them here. I’m measuring whether that works.
Want a great resource to getting you started with the kind of actionable measures you can test and measure with growth hacking? Check out this list of 21 Actionable Growth Hacking Tactics.