An Appeal to Elon Musk

The video is from America’s Startup.

One of the trends the Internet has empowered is a bottom-up approach to marketing and brand awareness. Now, it is regarded as normal that consumers can contribute back to the brand they love, and that they can appeal directly to the people building out the brand.

This video is pitched to defend direct sales for Tesla, and to reach out to Elon Musk directly.


The author

Roger is an entrepreneur who has co-founded a social network entitled ThoughtBasin that looks to connect students looking to make a difference with organizations looking for difference makers. This experience has given him some setbacks, but also some priceless insights. He is deferring admission from the law school of University of Toronto to pursue his dream of creating impact through entrepreneurship, and he is constantly looking to learn and create, and to do more. He contributes to social entrepreneurship projects with his fellow Global Shapers, coordinates a volunteer tutoring site, and on his off time he unwinds by reading, writing, and dancing---sometimes, all at the same time. Follow him on Twitter at